Search engine optimization, or SEO, is a way for people to ensure that if they have something specific to offer, like a product or service, the public that is looking for what they have can easily find them. SEO is about increasing your search rankings, so that your odds of appearing on the much-valued “first page” of a search engine like Google is much higher.
But good SEO is like committing to a healthier lifestyle. This isn’t something that you put a lot of money or effort into once, like remodelling a home. It is about maintaining good habits for the long term, with equally long-term benefits. For many people, that means putting a best foot forward on the website. However, we’re here to explain why that’s actually just the start of a good SEO journey.
First, let’s get the important thing out of the way. Your website is, in some ways, your most important asset. For people who don’t visit your physical office or shop, your website IS the first point of contact. It is the way the rest of the world will see you for the very first time, so you want to make sure that impression is as positive as possible.
In addition to making sure you have an easy to navigate, aesthetically pleasing website, you also want to make sure you implement some good SEO practices for your website. Some people searching specifically for what you have to offer will arrive at your “doorstep” as a result of what Google or other search engines find on your website, so take all this into account. Optimize your website, provide engaging content here, and make sure to regularly update to give people—and search engines—reasons to keep an eye on you.
However, there are a lot of things you can do beyond just your website that you can use to increase your search rankings further. You can improve your chances of an “organic search.” That is, additional mentions or presence on the Internet outside of your own website that naturally direct people to find out more about you. But how?
One sure fire way to help your search rankings outside of just maintaining your website is to take advantage of social media. This is a new, incredibly valuable way for businesses to build up a presence, but only if social media is treated for what it is, and not merely another venue for promotion.
The trick to social media marketing is to be genuine and engage with people, whether it is on Facebook or Twitter. Simply spamming out links to a website isn’t going to work, and runs counter to the name, “social media.” You need to socialize, get involved with discussions. As you become a person, and not a business profile, you attract people who will, naturally, look more deeply into who you are, your line of work, and what your website offers.
It’s important to provide content for a blog on your own website, but don’t just limit yourself to your website alone. “Guest blogging” as it is called, is about donating or creating content for blogs for other people and websites. It’s a way to get your name and business out there at online destinations that others looking for you might not have pursued.
It’s also a way for you to present yourself to an audience or potential market you might not otherwise have had a chance to interact with. It’s pretty much like attending someone else’s party and then being asked to give a speech; the floor is yours, so make it count.
While you don’t have direct control over this, it’s crucially important. If you do good work, other people will say so, and online reviews are one of the best ways to get your search rankings up without you doing anything extra. If you work hard and provide a quality product or service, just make sure that people happy with your results go online and say so. There’s also online reputation management review funnels that we can implement for you that proactively satisfied customers into fantastic 5 star online reviews. Not only do these extra mentions raise your search rankings, they are the best kind of advertising available.
Toronto SEO For Growth can make a big difference in finding out where you stand in terms of search rankings and what you can do to improve it. When you reach out to us, you can get a free SEO consultation today! See how we can help you to connect with the people looking for what you have to offer.