Paid online advertising may not at first seem like it’s in line with the principles of inbound marketing, but PPC (pay per click) ads do in fact have a place in your inbound strategy. For one, they’re extremely effective when done properly, and they can create a number of opportunities for growth.
Moreover, because today’s ads are so sophisticated, you only target the prospects that are ready to see your messages, which both increases the chances of a successful click-through, and means you’re not interrupting the surfing experience of people who aren’t interested in what you have to say. However, PPC ads do have to be well designed, properly placed, and monitored in order to be effective, and that’s where we can help.
Although the medium may be different, there’s one thing that still hasn’t changed with PPC versus traditional advertising formats: the ads must be persuasive. An ad that doesn’t perform isn’t so much an ad as it is a waste of time and resources. But creating captivating marketing materials doesn’t come naturally to everyone (that’s why dedicated ad and marketing agencies have existed for so many decades). Our team includes graphic designers who can create the most engaging and effective ads possible, and web designers who will develop optimized landing pages that will move your prospects through the buyer journey. The types of ads we’ll focus on include:
One of the reasons we love PPC ads so much is because they can be used effectively with very small budgets. As long as they’re executed properly, the targeted ads will attract only your desired audience, which means every click is a lead. But to make sure that the ads are achieving the desired results, we’ll monitor their effectiveness every step of the way to ensure maximum performance. We’ll also use things like A/B testing to make sure that we’re using the most compelling versions of each ad, and make changes as necessary to improve performance, reduce your spend per click and overall costs, and increase your return on ad spend.
The world of advertising may have changed a great deal over the years, but creating compelling and targeted ads is just as important now as it ever was. We can help you create engaging ads that resonate with your target audience, determine the best types and locations for your ads, create the landing pages to keep the process moving, and monitor and modify your ads to ensure optimum performance. Want to find out more about how PPC ads can increase your reach and grow your business? Contact us to get your free PPC consultation now.